Pam grew up in a farming community in eastern Saskatchewan close to Yorkton.  After graduating from High School, she moved to Regina to attend the University of Regina and study Journalism.  She also completed an office administration diploma with a specialty in technology.  After completing her schooling, she secured a position with a brokerage in Regina.

Pam obtained her insurance license and started working with the public in a personal lines position.  Not long after starting in insurance, she moved into a Commercial servicing and sales position which helped to grow and expand her book of business.  While employed in Saskatchewan Pam completed the four levels for her Professional CAIB Designation, graduating with honors in 2001.  Shortly after completing her CAIB, and opportunity presented itself in Cold Lake, AB for a Commercial Account Executive position with Doherty Insurance.  After relocating to Cold Lake, Pam remained with Doherty Insurance until the brokerage sold in 2012.   Pam remained with the company after the sale of the brokerage, and within a year was promoted to the Operations Manager for the three offices of Bridge Financial Insurance.   The offices were in Cold Lake, Bonnyville and Edmonton.

In 2019, Bridge Financial was sold to a corporately owned brokerage, at which time Pam discovered that her vision and values did not align with an insurance company owned brokerage.  In the summer of 2019, Pam opened Lake City Insurance, a local, independently owned brokerage and one that was partnered with Excel Insurance Group Lloydminster Ltd and the Excel Insurance Group.

In 2024, Pam bought out her partners in Excel Insurance Group Lloydminster Ltd making her the sole owner of the brokerage and amended the name to Lake City Insurance (2023) Ltd.  In the summer of 2025, the decision was made to leave the Excel Insurance Group and become a completely independent brokerage.

Pam spends her days working to grow and improve her business.  She works at learning new skills and doing continuous training within insurance.  She is currently working on her CIP Designation.  When not working, Pam enjoys spending time with her husband, Darcey and their 2 children.  She is an avid golfer and can often be found on one of the local courses.  She loves spending time outdoors doing yard work, working in her flower beds and gardening. Another of Pam’s hobbies is interior decorating, and she offers advice to friends and family on their design projects. When golfing season is done, Pam enjoys spending time at home reading a good book or spending time with friends.

Katie grew up in Elk Point and moved to Cold Lake in 2017.  She started her insurance career with Bridge Financial Insurance in 2016 as a receptionist in the Bonnyville branch.  She obtained her Level 1 license in 2017 and moved into an Account Manager position in Personal lines.   Katie remained with Bridge Financial until the office sold in 2019.  Katie moved to another local brokerage where she obtained her Level II Licenses and transitioned into a role dealing with large commercial accounts.  Katie enjoys providing superior customer service and building relationships with her client base.  Katie wanted to work for a brokerage that would align with her customer focus and vision for service.  When an opportunity came up to work with Lake City Insurance,  she jumped at the chance to join the team in providing exceptional service to their clients.

Katie met her husband Mack in 2019, and they were married in 2022.  They welcomed their first baby in the spring of 2023, and their second in the spring of 2025. Katie enjoys spending time with her husband,  kids and their dog autumn.  Katie also enjoys travelling to the mountains and reading.

Heidi grew up on a farm in Saskatchewan, after graduating she moved to Saskatoon for a few years before following her husband Theran to Rainbow Lake.  While in Rainbow Lake, Heidi worked for Flint Energy Services until they moved to Cold Lake.  Cold lake has been home since 2008 and for the foreseeable future.  Heidi worked for Encana/Cenovus until 2010 when she welcomed her son Parker then her daughter Skylar in 2013.  While the kids were young, Heidi drove school bus.  In November 2022 Heidi decided it was time for a career change, the kids were a bit older and independent, so it was time to decide on what to do going forward.  Heidi applied for a position with Lake City Insurance to apply her knowledge to the world of insurance.  Heidi’s great attitude, work ethic and generous spirit secure her the position with Lake City Insurance.  She obtained her Level 1 License in December of 2022 and is working as a Personal Lines Account Assistant. 

Heidi enjoys spending time with her family and friends.  You will find her at the hockey rink for most of the winter and the ball diamonds in the summer cheering on her kids.  Heidi loving golfing, fishing, gardening, and most of all travelling.   

Susanna grew up in Edmonton, where her dad and older brother had careers as Independent Claims Adjusters.  Much of their family time was spent discussing insurance so it was no surprise when Susanna started in the insurance industry fresh out of high school.  Her first job in Insurance was on the administrative side in claims.   After moving around for a few years, Susanna ended up in Red Deer working as an independent claims adjuster.   Susanna moved to Cold Lake in 2011 but didn’t continue her career in insurance.  She worked in the the oilfield in a couple of positions and then tried her hand at another career with the Lakeland Credit Union.  In 2019, an opportunity arose to rejoin the insurance industry in a brokering position which allowed Susanna to obtain her Level 1 General insurance license.  She continued in this role and obtained her Level 2 General insurance license in 2023 at which time, she decided she needed a change.  Susanna joined the Personal Lines team at Lake City Insurance in August of 2024 and hasn’t looked back.

Susanna met her husband in 2006, married in 2015 and have 2 amazing daughters. They welcomed their first daughter in September 2010 and their second  daughter, in August 2012.  Susanna and her family own a small acreage outside of Cold Lake and spend their time with their horses, dogs and cats.  They enjoy volunteering at the Lakeland Humane Society by walking dogs and playing with the cats.  They all enjoy being outdoors, riding horses, hiking, camping and hunting.